"The old adage "Build it and they'll come" is dangerously inaccurate. If you pay no attention to usability, "they" won't come. Do design and aesthetics matter? How simple should simplicity get? What is The Paradox of Choice and how does it affect UI design? How can copywriting make you or break you? We'll look at these and many other questions as we discuss the ingredients of usability."

Milan has been building web applications since early betas of ASP.NET. For the past four years he has been campaigning for acceptance of web standards in the Microsoft developer community. He runs AspNetResources.com where you can find the popular Microsoft AJAX and LINQ cheat sheets, the Markdown/SmartyPants port for .NET, as well as various free online tools.